精油|和奈飞正面交锋,苹果将进军流媒体市场

本文摘要:Thats according to a report from the New York Times, which dived into the current state of Apples Worldwide Video division. The Times says that Apple currently has 12 original content projects currently in the works, most of which had been previously rumored, but also reveals Apple is aiming to launch its streaming service as early as March 2019, though it may be delayed until later that summer.据《纽约时报》报道,苹果现阶段要在全球范畴内推广视频行业。

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Thats according to a report from the New York Times, which dived into the current state of Apples Worldwide Video division. The Times says that Apple currently has 12 original content projects currently in the works, most of which had been previously rumored, but also reveals Apple is aiming to launch its streaming service as early as March 2019, though it may be delayed until later that summer.据《纽约时报》报道,苹果现阶段要在全球范畴内推广视频行业。当今有12部原创著作已经写作,这有可能是谣传,可是也可以显出苹果将在今年三月或2020年夏季进占流媒体服务。The reason for not launching until next year? It probably has more to do with development and production than technical issues. Many shows take between 8 to 12 months to shoot a whole season, and given that most original content is made available to users in one batch so they can binge-watch the whole season in one sitting, it’s likely Apple needs to wait to launch its service until the entire seasons of its original content shows can be shot.为何2020年才发布视频呢?技术性推翻轻轻松松,可是发展前景和制做周期时间导致時间延迟。

许多电视制作周期时间在8到12个月。为了更好地让观众们多次重复使用看到整季综艺节目,苹果也许要直到整季拍完才不容易发布流媒体服务。Software and services is seen as a key growth driver for Apple in the future as smartphone life cycles potentially get longer and as the iPhone-maker looks to monetize is massive user base.伴随着智能机使用寿命减少,将来苹果要要想让客户所愿,关键快速增长力就在手机软件和服务。

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Revenues from services came in at $8.5 billion in the September quarter, growing 34 percent year-on-year.第三季度流媒体服务的盈利约85亿美金,环比快速增长34%。And video could be a way to boost that further, building off the back of other subscription services like Apple Music.相比苹果歌曲那样的定阅者服务,视频能带来更高的盈利上涨幅度。Apple, the worlds largest company by market capitalization, has already dabbled with original content. It acquired rights for Carpool Karaoke, which debuted on Apple Music this year, for example.苹果做为全世界仅次的金融市场企业,早就竭尽全力开启原创內容服务了。

2020年抢下了《顺风车卡拉OK》(Carpool Karaoke)的开播著作权,在苹果歌曲上开播。And Chief Executive Tim Cook has also commented on original content, hinting there could be more to come.CEO蒂姆·桑德斯(Tim Cook)也对原创內容做出对于此事,讲到还不容易有更为多的原创经常会出现。With our toe in the water, we are learning a lot about the original content business, and thinking about ways that we could play in that, Cook said in an earnings call in January.一月,桑德斯在赢利会议电话中讲到:“大家已经醉心原创內容这一行业,也在逻辑思维苹果要怎样重进。

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